Our culture is completely immersed by social media. As you look around you, someone is instagramming a selfie, updating a Facebook status, scrolling down their Twitter timeline, or sending a funny snapchat to a friend. This is our way of constantly staying connected; knowing the who, what, when, where, and why of what’s happening right in front of our eyes. it would only make sense that strategic communication would use this to their advantage. It is now so much easier to measure your goals of communicating effectively with your target audience thanks to social media, especially the fashion community.

The Fashion industry isn’t all about models and designers anymore; It’s also about the stylists/bloggers, the PR professionals, and the consumers who follow them on instagram. Social media is the new form of two-way form of communication. Traditional journalism is becoming a thing of the past and Long-Tail PR is here…