Since the beginning of my blog I have been talking about all the magnificent things that #SocialMedia does for businesses; however, I haven’t given a fair representation of all the blunders some social media does. I looked up the top ten worst social media campaigns of all times and I couldn’t help but cringe at some of the basic mistakes. Thanks to the Business Insider I wanted to break down their list of top ten and talk about why the campaigns went wrong.
10. Spearmint Rhino Strip club’s “Guess Which Stripper?” Campaign
Melbourne, Australia’s Spearmint Rhino Strip club released a campaign where they showed baby pictures of the ladies of the club. One of the photos had a timestamp that made the stripper only 15 years old. This is bad on a Public Relations standpoint because the legal age to be a stripper in Australia is 18. You can tell that this was not a smart move on their part.
9. K-Mart open on Thanksgiving response team
K-mart used social media to respond back to customers, which was a positive use; however, the social media response team used a template to respond back to upset customers. They had no personalized response. This upset the twitter audience in their lack of humanism.
8. Home Depot’s accidental Racism
Whether or not Home Depot was trying to be funny, their racist tweet left the twittersphere a little upset. The post was a little untasteful, since it was of the two African-Americans and a monkey referencing that they all look similar, which was turn-offish to the public.
7. Obamacare and Keg stands
Obamacare wanted to get to a specific target audience, but sent out an odd message of save your medical money for beers. Is this really what the states have come to? Oi ve!
6. British HMV XFactor firing
The social media team was live tweeting while they were getting fired. Anyone that has been fired in the past knows the sting that it feels, however, it is very disrespectful to the company and bad for the image to live tweet an HR issue within a company.
5. London Luton Airport
London Luton used a picture of a plane crash to make a “funny” post stating that they are “super” and they “prevent” slides when snowing. The photo they used was of a plane crash that killed a 6-year-old boy. If the proper research was done this careless insensitive action would have been avoided.
4. Swedish Pepsi
Swedish Pepsi ad company used a voodoo doll of rival Cristiano Ronaldo tied to a rail road track to show that Sweden was better, but the campaign ended in 100K fans that made a Facebook page protesting Pepsi. The ad lasted a day.
3. J.P. Morgan’s Q&A poll
J. P. Morgan was going to hold a Q&A poll via twitter, but before they could actually utilize the time, a punch of internet “trolls” used their trolling abilities to shut the poll down before it could start. This is something to consider when doing live tweets. Be very aware of the negative trolls that exist on the twittersphere.
2. Epicurious Tweets after Boston Marathon
The Cooking Recipe App Epicurious posted a couple of responses after the Boston Marathon Bombing. It was a little harsh, and the followers didn’t find it “tasteful” to post right after the bombing different scone recipes. In times of national crisis, it is always best to give the condolences and wait for the next day
1. Amy’s Baking Company
Amy’s Baking company was featured on Gordon Ramsay’s “Kitchen Nightmares” and received negative feedback from Reddit and Yelp. The response was in all caps, and calling the users “nothing”. They used that God was on their side, and though they may be true it was not the time not place to put their emotions onto social media. Venting should never be done onto social media, especially from a company account.
Those were a breakdown of the Business Insider’s Top 10 Marketing Fails and I hope you can see why they have failed! I hope you found this insightful!